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RESUME

Creative Director, Educator, Artist. 


Award-winning creative director with over 20 years’ experience leading teams for digital, social, print, and cross-channel experiences that include broadcast and video for Patient and HCP audiences. In my free time, I paint. In my other free time, I'm a professor. Find out the full story by downloading my resume below.

Skills

Creative

Concepting & Big Ideas - Visual Development - Strategy - Managing both Art & Copy teams – Mentoring - Pitching & Presenting- Client Facing - Video/Television Production – Photoshoots - Scheduling & Budgeting – Branding - UX

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Technical

Mac expert—including InDesign, XD, Illustrator, and Photoshop. Figma. Powerpoint.

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Other
Painting, Teaching

Work Experience

Creative Director

Pacific Communications, Remote-Irvine, CA | 5/23–Present

Led art team across the AMI (Allergan Medical Institute) $8M business, inclusive of all education for HCP for Botox, Juvederm and other aesthetic brands. Created educational live presentations, managed social content and strategy initiatives, created webcasts, managed content for AMI Online, and developed content for in person learning experiences. Ensured that all creative aligned to strategy initiatives. Content included social posts, video, online learning modules, presentations, brochures. Managed budgets, timelines, freelance and staffing needs for the team. Mentored young talent. Ensured that all content developed aligned with strategies. Clients included Allergan Medical Institute (AMI).

Adjunct Professor

Grand Canyon University, Phoenix, AZ | 8/23–Present

Taught social media strategy, Social media campaign creation and advanced Advertising fundamentals to digital design, social media, and advertising majors in the College of Arts & Media. Helped to form curriculum for social media majors.

Freelance Creative Director

Heartbeat, Remote-NY, NY | 11/22–7/23

Designed interactive brochures, websites, in-office displays, emails, social, and videos. Managed day-to-day workflow. Clients include Pfizer/BMS (Eliquis–Unbranded DTC, DTC and HCP).

VP, Creative Director

Fingerpaint, Remote-West Coast Group | 05/19–11/22

Led teams of both art and copy creatives across a variety of mediums. Created 360 campaigns for digital, social, print, broadcast, pitches, and launches. Oversaw all market research for new concepts and strategy initiatives. Managed budgets and timelines. Managed freelance needs and staffing along the creative department. Clients included GBT/Pfizer (Oxbryta–Patient, Launch of Pediatric Indications). Other clients include Cassiopea (Launch of Winlevi–HCP and Patient, Corporate), Neurelis (Valtoco–Patient), BioRad (QC Labs–Corporate), American Regent (Corporate, Tralement-HCP).

Freelance Associate Creative Director

FCB Health/Klick Health, NY, NY | 11/18–04/19

Designed brochures and interactive visual aids. Managed day-to day work. Clients included Abbvie (Orlissa-HCP) and Glenmark Therapeutics (Launch of seasonal allergic rhinitis nasal spray).

VP, Associate Creative Director

Razorfish Health, NY, NY |  05/17–10/18

Led a team of art directors on day-to-day work. Developed high level strategy initiatives for new planning periods. Led new business pitches for team. Projects included websites, CRMs, videos, interactive visaids, conventions, NSM materials. Clients included Abbvie (Launch of Skyrizi and Rinvoq-HCP) and Purdue Pharma (OxyContin, Hysingla ER and Symproic-HCP). Other client includes Sanofi (Flublok and Fluzone).

VP, Associate Creative Director

Hive Health, NY, NY | 09/16–05/17

Projects included websites, educational videos, interactive visaids. Start-up environment. Clients included Pacira (EXPAREL–DTC and HCP), and Gilead (HepB Smart–DTC).

Group Art Supervisor

Concentric Health Experience, NY, NY | 08/15–08/16

Projects included websites, CRMs, videos, interactive visaids, conventions, brochures and all day-1 materials for launch. Managed all staffing needs for day-to-day work. Clients included Collegium Pharmaceuticals (Launch of Xtampza ER–HCP and DTC), and Leo Pharmaceuticals (Taclonex and Enstillar–HCP).

Art Supervisor

Area23, NY, NY | 10/13–07/15

Managed the day-to-day team of 3-5 art directors across both unbranded and global launch. Clients included Abbvie (Launch of Viekira Pak– HCP, US and Global), and Bayer (Xofigo HCP Global–DTC unbranded US and Global).

Education

Syracuse University | Syracuse, NY

College of Visual and Performing Arts | Bachelor of Fine Arts

Major Communications Design | Minor Marketing, Photography

Awards

2020 Fierce Pharma Marketing Awards, Professional Marketing | RxClub, Combination of print, interactive and video | Telly Awards, Campaign Branded Content, Bronze | 2016 Manny, Best Interactive Patient Campaign | 2012 Manny, Best Professional Campaign, Gold | 2009 Manny, Best Integrated campaign, Silver; Rx Club, Integrated Campaign, Award of Excellence; Ad Campaign, Award of Excellence; MM&M, Best Overall Professional Campaign, Silver; Total Integrated Marketing and Effectiveness, Finalist; Best Professional Sales Aid, Finalist | 2008 Manny, Best Professional Campaign, Gold; Best Overall Professional Advertising Campaign, Silver; One Club, Award of Excellence, Genentech, Abbott; Creativity Awards, Ad Campaign, Honorable mention

© alexis kern

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